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About the PaperCustomer Data Management: CDP Institute Member Survey 2020 offers fresh data on data unification, martech best practices, and privacy management. From the CDP Institute.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.