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Is It Time to Embrace the Universal ID?

About the Paper

Is It Time to Embrace the Universal ID? explores how marketers can link customer identities to assets. From Zeotap.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.