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One Decade, Four Data Revolutions

About the Paper

One Decade, Four Data Revolutions describes how data and identity practices have changed over the years. From Zeotap.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.