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Competing on the Basis of Customer Experience

About the Paper

Competing on the Basis of Customer Experience describes how brands can deliver superior CX. From Redpoint.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.