CDPI Letterhead.jpg

Get ready to download...

The Customer Data Platform

About the Paper

The Customer Data Platform describes the wide range of capabilities and use cases of CDPs. From Acxiom.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.