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About the PaperCedarFair Case Study demonstrates how Webbula helps them be better able to tie behavior to customer profiles. From Webbula.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.