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Filling in the Missing Pieces

About the Paper

Filling in the Missing Pieces describes how reverse data appending can expand on your email data. From Webbula.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.