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How to Get Your Data Ready for Your Next CDP

About the Paper

How to Get Your Data Ready for Your Next CDP explains what marketers should do before migrating to a CDP. From Webbula.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.