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Engagement Data Platform

About the Paper

Engagement Data Platform describes their integrated solution to make data smarter, actionable, and natively connected across online and offline channels. From Cheetah Digital.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.