CDPI Letterhead.jpg

Get ready to download...

Why the Customer Data Hub?

About the Paper

Why the Customer Data Hub? describes the tenets of the Customer Data Hub and the four core problems it solves for organizations. From Tealium.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.