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About the PaperThe Way We Shop: Getting at the Heart of Customer Loyalty details what today's consumers find most important about their interactions with brands. From QuickPivot.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.