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The New Customer Engagement Model for Marketing

About the Paper

The New Customer Engagement Model for Marketing details how to adapt to the consumer privacy era. From BlueConic.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.