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Change Management Best Practices

About the Paper

Change Management Best Practices describes how CDPs fit into organizations now and in the future. From ActionIQ.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.