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Meredith Case Study

About the Paper

Meredith Case Study details how the publication company streamlined their customer data to create unprecedented growth opportunities. From Segment.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.