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From Disparate Data to a 360-degree Customer View

About the Paper

From Disparate Data to a 360-degree Customer View lists five easy steps for moving from separate data sources to a complete 360-degree customer view with a CDP. From Nominow.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.