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Essent Case Study

About the Paper

Essent Case Study explains how the energy supplier was able to predict the likeliest callers and provide them with appropriate information and offers. From NGDATA.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.