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FC Utrecht Case Study

About the Paper

FC Utrecht Case Study describes how the club fully personalised the customer experience in all touchpoints. From Nominow.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.