CDPI Letterhead.jpg

Get ready to download...

Maximizing Moments of Truth

About the Paper

Maximizing Moments of Truth illustrates how context and real-time analytics can significantly improve customer experience. From SAS.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.