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Citizen Developers and the Empowered Marketer

About the Paper

Citizen Developers and the Empowered Marketer explores how this recent IT trend can help bank marketers. From NGDATA.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.