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Sounders Case Study

About the Paper

Sounders Case Study describes how the soccer team used integrated data to better connect with each fan. From Amperity.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.