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Five Questions to Ask Your CDP Vendor

About the Paper

Five Questions to Ask Your CDP Vendor explains how to find the right CDP for your needs. From Simon.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.