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Canary Case Study

About the Paper

Canary Case Study explains how the home security company leveraged Simon to do away with operational impediments and drive customer conversions. From Simon.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.