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Xanterra Case Study

About the Paper

Xanterra Case Study describes how the globally diversified travel company reduced data prep time and increased revenue lift. From RedPoint.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.