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CDP: The Engine of Your Loyalty Program

About the Paper

CDP: The Engine of Your Loyalty Program details how to set up a loyalty program from strategy to implementation. From Nominow. (In Dutch.)

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.