Get ready to download...
About the PaperCDP: The Engine of Your Loyalty Program details how to set up a loyalty program from strategy to implementation. From Nominow. (In Dutch.)
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.