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The Case for CDP Extensibility

About the Paper

The Case for CDP Extensibility explains how marketers can close the execution gap on their ideas. From Evergage and the CDP Institute.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.