CDPI Letterhead.jpg

Get ready to download...

Sweaty Betty Case Study

About the Paper

Sweaty Betty Case Study describes how the activewear company got personal with customers. From Optimove.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.