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Customer Data Excellence

About the Paper

Customer Data Excellence surveys almost 200 companies to show how they use CDPs to provide better customer experiences and improved business performance. From BlueVenn.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.