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US Supermarket Chain Case Study

About the Paper

US Supermarket Chain Case Study shows how personalized marketing and automation led to more digitally active customers. From Manthan.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.