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Using Customer Data Platforms: A Guide to Successful, Data-Driven, Hyper-Personalized Marketing

About the Paper

Using Customer Data Platforms: A Guide to Successful Data-Driven, Hyper-Personalized Marketing describes how CDPs connect data dots. From Element.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.