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About the PaperA Comprehensive Guide to Evaluating Data Platforms explains various aspects of CDPs and questions to ask the vendors. From HGS Digital.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.