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The Magic of Multi-Channel Customer Marketing

About the Paper

The Magic of Multi-Channel Customer Marketing shows how to get started with coordinating, prioritizing, and running multi-channel campaigns. From Optimove.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.