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Customer Data Platforms for Small and Midsize Business

About the Paper

Customer Data Platforms for Small and Midsize Business explains how to most effectively use customer data. From the CDP Institute and Pearl.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.