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About the Paper5 Key Steps to Streamline Your CDP Purchase Process explains how to create mutual action plans with vendors to keep teams focused and aligned. From Radius.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.