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Control Churn with Marketing

About the Paper

Control Churn with Marketing explains how to grow customer value and proactively arrest churn. From Manthan.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.