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Personalization at Scale

About the Paper

Personalization at Scale explains the mindset and technology needed to get personalization right. From Lytics.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.