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Recognizing Your Customers as Individuals

About the Paper

Recognizing Your Customers as Individuals explains the importance of customer identity resolution. From Arm Treasure Data.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.