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Handbook on Customer Data Platforms

About the Paper

Handbook on Data Platforms explains what retail marketers need to know about customer data platforms. From Manthan.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.