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Customer Data Platforms for Enterprise Marketers

About the Paper

Customer Data Platforms for Enterprise Marketers shows how enterprise marketers can overcome digital transformation challenges. From Quaero and the CDP Institute.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.