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About the PaperThe Ultimate Guide to Driving Revenue with a B2B Data Platform explains how companies need to respond to the rise of customer data. From Leadspace and the CDP Institute.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.