Get ready to download...
About the PaperThe 2019 CX Playbook explains the new rules of customer engagement in a step-by-step guide on how to apply data in CX. From Lexer.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.