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About the PaperAscent360 Vendor Profile explains the mission to help companies realize greater value from their customer data, leading to increased revenue. From Ascent360.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.