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Become Customer Obsessed

About the Paper

Become Customer Obsessed describes how Pearl's CDP humanizes data to unlock revenue potential. From Pearl.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.