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Snowflake Overview

About the Paper

Snowflake Overview explains how marketers can unify their data and build omnichannel campaigns in real time. From Stride.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.