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Travis Perkins Case Study

About the Paper

Travis Perkins Case Study describes how the company identified and engaged customers who were likely to become VIPs. From RedEye.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.