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Recent Surveys on Marketing Technology

About the Paper

Recent Surveys on Marketing Technology presents surveys on U.S vs. European consumers, best practices for managing customer data, and CDP selection question.  From the CDP Institute.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.