CDPI Letterhead.jpg

Get ready to download...

To CDP or Not to CDP?

About the Paper

To CDP or Not to CDP? looks at various ways marketers can unify data to achieve a single customer view. From BlueVenn.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.