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How to Identify Your Best Customers and Find More Just Like Them

About the Paper

How to Identify Your Best Customers and Find More Just Like Them explains how audience segments are the best way to deliver a consistent experience. From Segment.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.