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About the PaperHow to Identify Your Best Customers and Find More Just Like Them explains how audience segments are the best way to deliver a consistent experience. From Segment.
About the CDP Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.