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Customer First Transformation

About the Paper

Customer First Transformation shows how the right paradigm is the only way to succeed in the Age of Customer. From IntentHQ.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.