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Customer Loyalty in the Relevancy Era

About the Paper

Customer Loyalty in the Relevancy Era reviews the benefits and shortfalls of customer loyalty programs and how data improves your business' efforts to better understand your most faithful customers. From Zylotech.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.