CDPI Letterhead.jpg

Get ready to download...

The Economist Case Study

About the Paper

The Economist Case Study shows how Lytics delivered a personalized content experience to each reader and 4x more subscription revenue to the Economist. From Lytics.

About the CDP Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and marketing technologists about customer data management.   Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, a directory of industry vendors, and consulting on related issues.